Now referred to as SHFL entertainment, Inc., Shuffle Master is a known manufacturer and supplier of casino products such as slot machines, table games, and shuffling machines. The Nevada-based company was established in 1983 and can be considered one of the first companies to innovate and modernize the casino industry. Shuffle Master designed the first casino card shuffling device, Deck Mate. The company is also known for its other products namely Blackjack Switch, Casino War, Let It Ride. and Three Card Poker, Blackjack Switch, and Casino War.
Let’s peek into the history of Shuffle Master: it was founded by John Breeding in 1982. Today, the company has more than 700 employees and is headquartered in Paradise, Nevada. The story of John Breeding, the founder of Shuffle Master, is definitely inspiring. Tired from his day job, one day, John decided to do something that innovated the casino industry. After reading about Las Vegas blackjack card counters, he found out how these counters worked, he made a decision to make his own.
After taking out a $30,000 loan, he started developing his own mechanical deck shuffler. It actually took a lot of time to do it but finally, the shuffler was developed and patented after 9 years. The patented shuffler is now licensed and authorized to be used in different gambling jurisdictions.
However, when John finished developing his shuffler, most casinos were already using 6-deck card shufflers for blackjack. He made a decision to create a table game that will prompt the need for his company’s 1-deck shuffler. In 1995, he launched and leased out Let it Ride, which became a very lucrative product for the company. By 1998, the shufflers were available in almost 5000 gambling establishments. It was also this year when Shuffle Master moved its headquarters to Las Vegas. In 1999, Shuffle Master bought the rights of a 1997 game Three Card Poker by Derek Webb.
Shuffle Master has also expanded their business to develop and supply slot machines for land-based casinos in the 90s. The company also started working with the giants of the gambling industry, Bally and IGT to distribute their games. Shuffle Master introduced for an improved product in the year 2000, the King which is shuffler capable of shuffling multiple decks – and makes it virtually impossible to count cards. They eventually sold their slot machine business to IGT in 2004 for around $1.6 million.
Shuffle Master decided to buy shares of BET Technology, a reputable developer of table games, in 2004. By 2006, the company decided to get back to developing slot machines and bought an Australian-based company, Stargames Limited. 2011 and 2012 was a year of big changes for Shuffle Master. In 2011, Gavin Isaacs, previously from Bally Technology, became CEO of Shuffle Master. Shuffle Master was also renamed SHFL entertainment Inc. in 2012 in order to better represent the different products that the company has to offer. It was in the year 2013 when Bally acquired SHFL entertainment Inc. for more than a billion dollars.
In 2014, there were merger deals between Bally and SG (Scientific Games) Gaming and Bally were subsequently bought by SG Gaming for $3.3 billion. SHFL entertainment is now part of industry leaders that move in the same space as Barcrest, IGT, and WMS Gaming.
Shuffle Master began by producing and supplying card shufflers to casinos and gambling venues. The company now manufactures electronic table games for baccarat, blackjack, craps, Casino Hold'em, and progressives – which can all be seen in major casinos around the world.
The company is also responsible for the following electronic table games:
Aside from card shufflers and table games, Shuffle Master also creates online games such as video slot machines which are optimized for mobile use. One popular online casino game from Shuffle Master is 88 Fortunes, a popular slot machine at land-based casinos and virtual gambling sites. Inspired by the Chinese culture, you will be stunned by elegant colors such as gold and deep red. The 88 Fortune video slot boasts of bonus games and free spins plus a chance to win the progressive jackpot! The progressive jackpot is randomly triggered: once you have collected enough symbols, you will get to choose 3 out of 12 gold coins. The three similar symbols you choose will represent the jackpot amount that you get.
Shuffle Master is ever-evolving and there are no signs of it slowing down. Thanks to the hardworking team behind Shuffle Master, we can expect them to come up with more innovations in the future.
What games does Shuffle Master offer?
Shuffle Master is famous for its card deck shuffling machines, but the company has also successfully created electronic table games machines that can be seen in famous casinos around the world. Recently, the company has dabbled in creating video slots for land-based and online casinos, with the most popular one called 88 Fortunes.
Who currently owns Shuffle Master?
Shuffle Master was acquired by Bally Gaming and eventually, Bally was acquired by SG Gaming. Technically, Shuffle Master is under the roof of SG Gaming, one of the most trusted casino software developer and innovator in the world.
The global gambling industry is continuously growing but despite the changes brought about by modern technology, there were small businesses that took the leap and made changes to the industry that can never be erased. One such company is Shuffle Master, a startup created by John Breeding, a simple individual that dared to dream big.
From its humble beginnings, Shuffle Master indeed became a revelation to the global gambling industry. From card deck shufflers, the company now has different products that can be seen in land-based and online casinos around the world. The strength and flexibility of the company helped in increasing their reliability in the eyes of casino operators and customers. Despite the challenges that Shuffle Master has encountered over the years, it still rose to the top and this is what we truly expect from a pioneer and an industry leader.